Diana Birba is a Marketing professional with 20+ years of experience. She started her career in 2000 in Consumer Insights, joining Focus-Bari and moved 4 years later to Marketing, working for leading Personal Care brands of Greek owned Sarantis SA.

Since 2007, she has been assuming roles of increased responsibility in Senior Brand Management, Marketing & Trade Marketing Management, working for blue chip corporations, such as Cadbury, Mondelez International (former Kraft Foods) and The Coca-Cola Company. In her most recent role, she is leading the Tea portfolio & strategy in Europe.

Having a high sense of responsibility in educating and inspiring the next generation of marketers, she is teaching voluntarily "Marketing theory in practice", as a business instructor at Panteion AD & PR Lab (Dept. of Communication, Media and Culture), as of 2011.